Guest Post from Indie Reader: Get Your Book in Front of 37,000 Book Industry Professionals

Book_IRIS_programFor many Indie authors, getting their books in an actual physical bookstore is the Holy Grail. We hear it all the time. The problem is, it’s a crazy amount of work to canvas the shops, have meetings with store owners and convince them that you’re book is a good fit.

So we at IndieReader came up with a solution. Not just another listing, IR In-Store (IRIS) reviews and catalogs your book as part of a branded collection on Edelweiss, an online catalog service used by a majority of independent bookstores (plus B&N!), a social network platform for industry professionals and an interactive research tool for librarians, bloggers and reviewers.

The cost to indie authors is $399.00* per title (assuming the the title is available via Ingram Wholesale, if it’s not, IR can make it available there for a small additional fee) and includes an IndieReader book review that will accompany the title in the Edelweiss database.

Not only that, but for no additional fee, your book is included in the Edelweiss Digital Review Copy (DRC) Module. Similar in function to NetGalley, it is a secure, controlled way for authors to share their DRCs with reviewers, bloggers, librarians, media, booksellers, wholesalers, etc.

But don’t just take our word for it. Says Counting to D author and MindBuck Media client, Kate Scott, “Participating in IndieReader’s In-Store (IRIS) program is an investment I would definitely do again. If you are planning to spend any money on publicity and/or marketing for your upcoming title, I recommend joining IRIS first. I will definitely be listing all my future titles on the Edelweiss network.”

And bookstore owners concur.  Says Tony Herr, from Cape Atlantic Bookstore in Cape May, NJ:

“I love this idea very much and want to utilize it completely. We’ve had an indie section since we opened 2 years ago, but it hasn’t been very diverse since I cannot review everything that comes my way, and so far the indie selections from Ingram have only been offered at 25-30% discounts, (I would happily take more chances with titles if Ingram offered them at my regular discount). I definitely believe this service will go a long way to getting these selections properly reviewed and on bookstore shelves.”

More information on the Indie Reader In Store program.

Guest post by Amy Edelman at IndieReader

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