Creative Publicity with Blue Star Coloring

adult-coloring-book-stress-relieving-animal-designs-1941325114-600x450Q&A with Jessica about publicity for Mindbuck Media client Blue Star Coloring.

Q: Blue Star Coloring brought you on to do publicity for their line of coloring books for grown ups. What’s different about doing book publicity for coloring books versus a work of fiction?

We are gearing up to do our first full release with Blue Star Coloring and our pitch list is certainly different than it is with novels and memoir!

Q: Are there any interesting challenges getting the word out about adult coloring books?

Since industry reviews for coloring books have never been a thing, we are in new territory with this one. We are following enthusiastic reviewers with great interest as we explore this robust publishing trend.

Q: What has been the most fun aspect of working with Blue Star Coloring?

12728546_1657570981172120_730098069_nThe most interesting and fun part of working with Blue Star Coloring is the company culture. Blue Star Coloring is comprised of interesting, hard-working people who are up for trying new things. It’s always a blast to work with people who will take creative risks and these guys have that in spades.

Q: Any advice for artists looking to publish similar art books?

If artists have illustrations ready it wouldn’t be the worst thing to submit a query to Blue Star Coloring. It’s difficult to break into the market at this point without working from within the industry.

Q: What kind of publicity hits has Blue Star Coloring had so far?

As the leader in Adult Coloring book, Blue Star Coloring has been featured everywhere including USA Today, Good Morning America, Time, Washington Post, and many more.

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