Tuck and Roll with Camille Cole

Camille_Cole_quoteIf you’ve published a book, you’re part of the secret society who know the truth—the grim facts. It’s not glamorous or lucrative and it’s not over when you think it’s over—as in: your manuscript is on its way to that glorious world of publication. The munchkins and book faeries will take over now and you can lay back, sip something pink out of a sugar-coated glass (don’t poke your eye out with the paper umbrella) and dream of the next genius project.

Remember that screeching sound in Wiley Coyote cartoons? This is the part where the road runner dashes up to your deck chair and says, “You did line up the book reviews months ago, right? You at least checked with the publisher?”

“Huh? Wha?”

“Book reviews, you idiot!”

Listen, I don’t know about you, but when I’m ironing out the third or fourth version of a manuscript, I’m writing!! Right? The faery princess is taking care of those mundane details for me, the arteest, right?

Well apparently not, or apparently this is not a god-given outcome. Apparently, if you want the book-launch to line up with sales and media attention and all that, you better clone yourself and hustle, huck, and jive your way into the hearts of book reviewers, get your galleys in front of the eyes of journalists—and anyone who writes about anything related to the topic of this thing to which you’ve dedicated a good (or bad) portion of your life. Or hire someone to do it for you—someone who knows what they are doing and whose reputation rides on yours. The marketing department at your publisher’s place is busy, and they don’t really understand the kernel of your book—only you do. Oh, and they’re on salary and get paid no matter.

What marketing department, you say. Exactly. It was all a dream about an imaginary world, like Mad Men.

So here’s what I learned: by not knowing these simple facts it’s going to take longer and will be harder for me to help sell my book. I didn’t say impossible because if you’ve ever completed a book project, you don’t believe in the power or implication of that word. (For my first two books, I just figured that books for teachers don’t get reviews and sell slowly by nature, that my publisher was taking care of it all.)

The-Brass-Bell-promoCover-221x323My latest book, The Brass Bell, really matters to me. It’s personal. As my father used to say, “Why do you have to learn everything the hard way?” I hope the answer is because I learn it better that way. If you’ve ever tucked and rolled out of a moving vehicle, and I have, you know it’s possible to avoid permanent damage when things go wrong.

Camille-FirstL-Color-266x365Camille Cole

http://cherryroadschool.blogspot.com/

www.camillecole.com