Social Media - Mindbuck Media

Social Media Management

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Kathy Watson

Mindbuck's social media team connected me and my book to a world of reviews, influencers, readers, and new friends. When you just want to write, it's great to have this crew doing all the things that would otherwise keep you from what you do best. They are fast and efficient, and really know how to position you and your book for greatest impact in the social media world.

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Krishma Tuli Arora

"I have to be honest I feel a little lost without [Hannah] 🙂
I think [Hannah] and the rest of the management team did a phenomenal job in creating a brand for me as well as increasing engagement with the right audiences. Also, the ideas for posts/stories that were suggested were all very valuable in building my brand as an author.
I appreciate [her] efforts.
I enjoyed working with [her] and the team. I found [her]to be very amiable, patient, helpful and flexible and very easy to work with. I genuinely appreciate all your hard work!!"

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Pierce Koslosky

“Like many of my century, I was not very familiar with social media and the connections that I could build through it. Thankfully, I didn't need to worry too much about that due to the efforts of Hannah Raichards at MindBuck Media. I could focus on my book and its launch instead. MinBuck Media made a better, more witty, virtual me that I could ever have aspired to. And, as a bonus, some long ago voices surfaced from my past, thanks again to the social media presence these fine folks engineered for me. You insist on the best for your book; you should consider having your social media presence handled professionally as a part of that commitment. Well worth it.”

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Jeff, client of 3+ years

“When I hired Hannah I had 200 followers. Now I have over 35,000 followers on Twitter and Instagram alone thanks to her hard work. Before Hannah, I received three reviews for my first book. Now I average two dozen reviews per book. She has grown my sales and audience to such a great extent that I feel comfortable in spending more time on my writing and less on promoting my books. She makes my work easier. Hannah has the kind of engaging, friendly personality that makes for a perfect social media manager. I highly recommend Hannah Richards. She is a hard worker whose savviness about how to attract an audience and keep it is uncanny.”

Social media is a vital resource for a successful book release, and it is also a primary investment in an author’s long-term literary career.

Why Social media management?

Social media increases an author’s influence and outreach in meaningful and quantitative ways.
Authors can develop authentic connections with people to whom they would not otherwise have access (fellow authors, influencers, reviewers, and other members of the media).
Social media solidifies an author’s brand.
Social media can amplify media hits that an author receives during a publicity campaign, making these individual hits much more valuable.
Social media gives authors a chance to test publicity messaging before pitching media.
Social media is one of the only effective ways to get post-book-release publicity.
Robust social media platforms make an author much more attractive to agents and publishers.

What does social media management include?

Our social media management includes all aspects of your social media campaign: creating your brand, writing and posting material, and engaging with your audience and with influencers.

To begin, authors will be asked to fill out a questionnaire for our use in brand creation. Moving forward, authors will receive weekly updates with progress notes and homework assignments (such as sending us your favorite quotes or compiling a list of recently read books), in order to increase the accuracy and authenticity of your brand.

Our work includes:

Full management on Twitter and Instagram
Hashtag research and strategy
Author branding
Influential connection building
Graphic design and short video production
Engagement with reviewers and authors
Community building
Pre-launch, launch, and post-launch engagement

How long does a social media campaign last?

Our authors tend to fall into two groups:

Authors who do social media in correlation with a pre-pub publicity campaign for the 6 months leading up to and slightly after book release. Many to most of these authors end up continuing to do social media, ongoing.
Authors who start with us on a book post release in order to establish publicity.
- Post release, it can be difficult to get traction for your book once the traditional publicity window has closed. Happily, you can still use the capable and flexible tool of an ongoing social media campaign in order to build up your reputation and social capital as a literary citizen while subtly drawing in interested readers without making your pages read like advertisements. This is particularly recommended for authors who plan on having more than one book released. These authors tend to continue their social media campaigns ongoing.

We work month to month and we advise a campaign of at least four months as growth is exponential.

Many of our authors continue their social media campaigns, ongoing, as they want their platforms to continue to grow and they want continued publicity for their books. For authors who finish their campaigns sometime after book release, we put together a post-release campaign package to help support author driven work on social media platforms in a meaningful, organized way.